Senior Product Designer
Real estateWebsiteArt direction
An editorial, gallery-like website for a developer building bespoke homes across the UK.
Website for a bespoke luxury home developerClientGuy Phoenix, Nottingham
RoleUI/UX Designer
Year2023
PlatformResponsive web
01 — The brief
Established in Nottingham over 20 years ago, the company builds luxury homes and interiors and offers a complete turnkey package — from renovations to multi-million-pound new builds. The site had to sell craftsmanship and trust, and lead people to a personal conversation.
My role
- UX and site structure
- Art direction and typography
- UI design for desktop and mobile
- Motion prototypes in After Effects
02 — Challenges & solutions
What stood in the way — and how I solved it
01Show, don’t tell
Full-bleed architecture photography, generous whitespace and slow, cinematic reveals.
02A long sales cycle
Project stories and the process explained step by step — with contact always one click away.
03A premium tone
Antiga display type with GT America and a quiet, warm-grey palette.
03 — The solution
04 — Delivered
What shipped
HomepageProjects galleryServices & processAboutContactMotion prototype
When the product is a home, the interface should step back and let the work breathe.