Senior Product Designer
A brand for young women entering the beauty industry — not another corporation.
E-commerce and education website for a beauty academyHarley Cosmetic Academy offers education, business expertise and a support community of women in the industry, helping the next generation succeed in one of the world’s fastest-growing industries. Competitors looked corporate and interchangeable; the academy wanted to feel personal, feminine and premium.
- Competitor analysis and positioning
- UX for courses, shop and checkout
- Visual language and UI design
- Mobile-first layouts
What stood in the way — and how I solved it
Editorial typography, a warm olive and sand palette, and real faces instead of stock.
One catalogue for courses and kits, course pages with the curriculum, and “frequently bought together”.
A short cart and checkout designed mobile-first.
Course page and the shopping cart.
Lifestyle sections and mobile.
What shipped
Positioning is a UX decision: who the brand speaks to shapes every screen.