Senior Product Designer
A digital front door as considered as the dining room: from browsing menus to booking a table in a few calm steps.
A premium website for an award-winning steak restaurant groupHawksmoor began with a search for the perfect beef and grew into one of the UK’s most awarded restaurant groups. The website had to feel as premium as the restaurants — and make the two jobs that matter, finding a venue and booking a table, effortless on any device.
- UX strategy and user-flow optimisation
- Information architecture for venues, menus and bar
- UI design and visual hierarchy
- Interaction design and micro-details
- Responsive layouts for mobile and desktop
- Menu assets prepared with the creative team
What stood in the way — and how I solved it
Editorial layouts, photography that leads and restrained typography — with every page ending in one obvious booking action.
A single site menu — Restaurants, The Lowback Bar, About, News, Careers — and menus organised per venue.
Reservation in three fields — restaurant, date & time, guests — with lunch and dinner hours visible upfront.
Brand foundations: Neue Montreal, black and white, and food photography as the hero.
Two jobs, made effortless
Find the right restaurant, then book it. Navigation and reservation were designed together so one flows into the other.
Site menu and the three-field reservation flow.
News with categories, and the mobile experience.
What shipped
Luxury is restraint: fewer elements, more space and one obvious next step.